Charlie's Cartoons   bespoke cartoons - modern gifts with a humorous twist  
 

October 7, 2011

Caricatures Make an Emotional Investment

Filed under: caricatures — Tags: , , , — Charlie Anson @ 4:18 pm

I often get repeat customers coming back to order caricatures up to a year after their last order. The caricatures business is one that builds up a solid following, but it’s nothing quick-fire! It’s not like we’re selling doughnuts or contact lenses here. Caricatures are bought as a gift, and then if that gift goes down well, people think of the idea again a few months down the line, when the next birthday or wedding pops up.

Just this morning I had a couple of caricatures ordered for a birthday. The order was placed by a customer who had ordered a caricature for a wedding over a year ago, in August. It’s always funny when a familiar name pops up in your email list… You try to think: when did we last do caricatures for this client. You try to match a name to an idea, a composition… then , when that fails, I run a search through our caricatures archive, to put a name to a face. So, johnny@me.com, who are you… oh yes that’s right, you’re married to that woman flying through the air on a magic carpet, dressed as Princess Jasmin and holding a giant blackberry. That’s the one!

That’s when it’s fun for me to take a trip down memory lane and re-visit old orders. Every single caricatures order represents an emotional investment, so it’s always funny to go back and see these caricatures, and to wonder what those caricatures have lived through since they were made: How many people have seen them, smiled, laughed…

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