Charlie's Cartoons   bespoke cartoons - modern gifts with a humorous twist  

February 4, 2012

Online Caricatures Orders from 2011

Filed under: Uncategorized — Charlie Anson @ 1:22 pm

Well I’ve just come back from doing my yearly “reality check”, which is when I stop doing caricatures from photos, invoicing people and balancing the balance sheet for a few minutes, and actually come up for air to see what’s going on. For this, I use my very own caricature software. I’m not talking about an automatic caricature software that produces caricatures from photos in 20 seconds – I’m talking about Microsoft excel… and survey monkey!

When I’m not waving my brushes about, these are my two main tools. A spread sheet to tot up the “who’s who”: Ie, over the last year, who commissioned professional caricatures for who? And on what occasion? This has revealed some interesting facts. Whereas I thought that I was mainly producing leaving gifts for bosses and caricatures from photos of dads, it turns out that husbands turning 40 or 50 are the main target… and these professional caricatures are bought, of course, by their wives.

Then you’ve got the survey monkey. A brilliant tool, and free to boot, the “monkey” tells me what customers have thought of our professional caricatures service. I just ask a few key questions in a survey form: Why did you pick us over other providers of caricatures from photos? Did you type “caricature” into google, or was it something else? And what did you think of specific things like likeness, or the frame? All of this helps not just to refine our online marketing, but also in making our product better.

Caricatures from photos are not the easiest things to sell online… but then again, if there was no internet, there’d be no Charlie’s Cartoons. Thankfully, the tools are there which make the journey that much easier – so if anyone else out there thinking of selling caricatures from photos, don’t forget your caricature software!

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